Our approach
We scale businesses through long-term, responsible investing, guided by three core values. We absorb risk, strengthen governance and build systems that endure. We prioritise shared prosperity, widening access to wealth creation while ensuring disciplined growth, responsible risk and reinvestment that reaches communities like the ones we are from.
Responsibe stewardship
Creating shared prosperity and long-term community benefits.
Values driven
Putting the principles of faith and family at the forefront of decision making.
Operational excellence
Applying disciplined systems, digital innovation and hands-on leadership.
We deploy disciplined, values-driven capital with operational excellence, creating shared prosperity, strengthening businesses and delivering long-term benefits for investors, partners and the communities we serve.
Community
investment
Adam Foundation
The Adam Foundation was established by Safwan Adam to advance the philanthropic and charitable objectives of the Adam family. Rooted in a deep sense of civic duty and faith, the Foundation seeks to promote, engage and include people who share common interests, beliefs and values in strengthening the fabric of British society.
Find out moreAvicenna Foundation
The Avicenna Foundation helps the Muslim community through further education to enhance employment and work experience opportunities, whilst acting as a hub for mentorship programmes.
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